Brief
Indiatimes is one of India’s largest internet media platforms. It publishes across many topics and speaks to a wide, young audience.
A platform like this grows by accretion. New verticals arrive, new voices join, and the brand starts to look like a collection of parts. The old mark and its surrounding visuals no longer described what the platform had become.
The task was a rebrand. Keep the recognition the name already carries. Replace the sense of a patchwork with one clear identity. Give editors and designers rules they could apply quickly, every day, across many formats.
The constraint was speed. A media platform publishes constantly, so the system had to be simple enough to use under deadline. KNC worked on the brand identity and the logo. [confirm: year]
Approach
We treated the rebrand as an act of editing. What could be cut, and what had to stay? The logo was refined until it was legible at the size of a favicon and still confident on a large screen.
The identity relies on a small number of decisions made firmly. One primary colour, one supporting neutral, and a typographic voice that suits headlines. Together they give pages a consistent look without limiting what editors can cover. [confirm: palette and typefaces]
Rules were written for the logo’s clear space, minimum size and colour use, so the mark behaves the same in an app, on a social tile and on a banner.
The identity was designed to meet readers wherever the platform appears, from the website header to the app icon and social profiles. [confirm: applications delivered]
Outcome
The rebrand delivered a refined logo and a unified brand identity for Indiatimes. [confirm: launch date and deliverables]
The platform now presents one face across its channels. A reader moving from the homepage to a social post meets the same mark, colour and tone.
Internally, the guidelines gave teams a shorter route to a decision. They no longer had to ask what the logo could do, because the rules answered it.
Brand recall after launch was [result]. Direct traffic changed by [result]. Editorial leadership called the new identity [result: client quote].
Its simple parts can take new verticals without another rebrand.
For a platform that publishes all day, that matters. A clear mark and a short rulebook mean fewer one-off fixes, and fewer pages that drift away from the brand under pressure.