Brand identity and visual design
Logo design
Logo design from our Pondicherry studio gives your company a mark that is simple, distinct and built to last. It is for founders launching a business and teams whose current logo no longer fits who they have become.
A good logo is easy to describe and hard to confuse. We work on shape, proportion and spacing until the mark holds up in a favicon and on a signboard. Then we show you how it behaves, so you are not guessing when you use it.
What's included
- A primary logo and a compact version for small spaces
- Wordmark, symbol and lockup options
- Colour and black-and-white versions
- Minimum size and clear-space rules
- Typeface selection to pair with the mark
- Files for print and screen
- Usage notes in a short brand guide
How it runs
- 01
Listen
You tell us what the company does, who it serves and which marks you like or dislike. We confirm the direction in writing.
- 02
Shape
We sketch and refine a small set of routes. You choose one and give feedback.
- 03
Build
We finish the chosen mark and test it at small sizes, on dark and light grounds and in one colour. You approve the final version.
- 04
Launch
We hand over organised files and usage notes. You can put the logo to work the same day.
Questions about this service
Do you deliver the logo in every format we need?
We deliver vector and image files for print and screen, in colour and one colour. If you need a format that is not on that list, tell us early. [confirm: exact file formats included]
How many logo options will we see?
We show a small number of considered routes rather than a long list. The number is agreed in the proposal. [confirm: number of routes and rounds of revisions]
Contact
Have a brief, or the start of one?
Tell us what you are making and when it needs to be live. A person at the studio will reply with first questions and a date for a call.
[hello@email] · [+91 00000 00000] · Pondicherry, India